Back to All Events

Vinicius Lummetz Lecture & Alvorada Concert

  • King's College London Strand London, England United Kingdom (map)

9th of November – Thursday

This day will start with a lecture with the president of Brazilian Tourism Agency, exploring the potential for tourism in Brazil and will be followed by a performance by Alovarada, exploring the sources of Villa Lobos music with the ‘choro’. 

17:00 – Lecture Brazil: A Superpower in International Tourism
Vinicius Lummetz - President of Embratur – Brazilian Tourism Board
Place: STRAND BLDG S-2.23 (minus 2.23) 
King’s College London 

Brazil has the potential of becoming a superpower in international tourism. Despite being a gigantic in nature and economy, Brazil has only 0,54% of share in global tourism. It has one of the largest GDPs in the world, with continental lands and covered with amazing attractions that range from pristine beaches to untouched rainforests. Some dare to say that the country has never been in a better position to take off as a global destination. Megaevents, such as the FIFA World Cup and the Olympic games, exposed the country to trillion viewers and boosted touristic infrastructure. Untapping its potential will depend on how Brazil will commit to competing on a global level. 

Vinicius Lummetz: 

He has been the President of Embratur (Brazilian Tourism Board) since July 2015 . He has also worked as as National Secretary of Tourism Policies in the Ministry of Tourism. His experience includes the Secretariat of Tourism, Sports and Culture of Florianópolis and State Secretariat of International Cooperation in the Government of Santa Catarina. He has a degree in Political Sciences at The American University of Paris, post-graduated at Kennedy School, from Harvard University, at IMD in Lausane, Switzerland and also holds na Executive MBA from Amana Key in São Paulo, Brasil. 

The Brazilian Tourist Board (Embratur) is the official government agency responsible for promotion and marketing of the Brazilian destinations – and the image of Brazil - in international markets. 

18:00 – Nossa Voz - Vocal Group - Singing Villa Lobos

Nossa Voz singing group was created in 2004. The group is composed of people of various nationalities who get together to sing Brazilian music and celebrate Brazilian culture, within an original and slightly unconventional project, mixing voices and musical arrangements with theatrical elements, even though the majority of the group had never set foot on a stage before joining. Usually rehearsals are held on Mondays and Tuesdays 7-9pm at King’s College London (beside Somerset House). You can come both days or choose only one a week. Nossa Voz is the first Brazilian singing group in London and was created in 2004 by Maestro Gui Tavares, an experienced Brazilian musician who has worked with many of the great names of MPB (Brazilian Popular Music). Gui has a classical music training but has developed his career composing and playing popular music. This combination is strongly present in the work of Nossa Voz.


19:00 – Roda de Choro with Group Alvorada
Fernandez and Wells (Somerset house) 

Alvorada is a London-based group who play Brazilian Choro music of all styles, including lesser-known works and original compositions. Choro emerged in Rio in the late 19th century as a mixture of European harmony with African rhythm and improvisation, in a similar way to jazz and ragtime. Alvorada play a wide variety of styles of choro, exploring influences from all over Brazil (and London. Alvorada have the traditional instrumentation of the 'regional' choro 

Andrew Woolf - clarinet
Rachel Hayter - flute
Luiz Morais - 7 string guitar
Jeremy Shaverin - cavaquinho
Alua Nascimento - pandeiro


Earlier Event: November 7
Cinemusica Brasil
Later Event: November 10
Gabriella Di Laccio & Clelia Iruzum